Unlocking the Power of Social Data

In his editorial for Chief Executive Magazine, Offerpop CMO Mark Cooper shares how marketers can leverage social data for business opportunities.

The impact of social data has reverberations far beyond the social marketing channel. Marketers learn about consumer behavior and preferences and run targeted messaging and campaigns across multiple channels. They segment email lists by factors like location, activities, and interests – enabling targeted communications that yield higher clickthrough rates and better offer performance. They use content performance data to understand how consumers are talking about their products, in order to refine and grow their search keyword lists. They even discover new demographics to target with relevant ads and messaging. These campaigns are more targeted based on user likes and web traffic patterns.

Learn more at ChiefExecutive.net