Our secrets revealed.
Fan Profiles: An Infographic
We broke down the benefits of Fan Profiles for you. Want more info? Watch the video here.
Introducing Offerpop’s Fan Profiles App for Facebook
We’re excited to announce the release of Fan Profiles, our innovative new app for Facebook’s Timeline for Brands. With Fan Profiles, fans can create brand-specific profiles and connect with other like-minded fans directly on your brand’s Facebook page, driving increased fan engagement and overall brand Page activity.
Here’s how it works:
• Fans create in-app profiles in seconds.
• The profiles are automatically populated with all of their recent activity on your Page: Likes, Comments, Sharing, etc.
• Fans can browse or search the fan gallery to discover other fans, follow each other, and leave each other messages.
Fan Profiles not only creates an engaging community for fans – it provides unprecedented value to the marketer by helping you drive engagement and gather fan data.
Some key benefits:
• The app gives you a user-by-user breakdown of all fan activity, and ranks fans by engagement and influence.
• All social actions within Fan Profiles automatically sync with your Timeline, driving your EdgeRank and your “People Talking About This” metric.
• Showcase any fan you like within the app, and promote their profile on your Timeline to drive more membership.
• Enable an optional exclusive tab to deliver special offers and content, driving fan acquisition and conversion.
• Access real-time reporting, with program metrics including member fan growth, engagement, demographic data, and more.
If you’d like to see the app in action, join Offerpop’s Fan Profiles community. Create a profile, and check out other fans! To auto-populate your profile with content, simply Like, Share, and Comment on content on the Offerpop wall, and on the content in other Fan Profiles.
Just log into our platform, access Fan Profiles via the Create a Campaign menu on your dashboard, and build your campaign.
Questions? Contact our sales team.
Offerpop’s Fan Marketing Platform Selected for the Facebook® Preferred Marketing Developer Program
Check out the full story here!
Come to our Free Sponsored Stories Webinar!
Don’t miss our webinar on 3/27!
Facebook recently unveiled their expanded Sponsored Stories offerings, enabling more effective promotions for brands. Want to learn more about how to leverage this emerging, highly effective social ad platform? Join Offerpop for our free Sponsored Stories webinar on March 27th.
Here’s what you’ll learn:
- Facebook’s latest news about Sponsored Stories offerings and inventory
- How Sponsored Stories can help you amplify your social media campaigns
- The strategies and practices that drive success
- How Offerpop makes it easy for you to achieve best practices for your Sponsored Stories campaigns
Title: Driving Viral Word-of-Mouth with Sponsored Stories
Hosted by Nicholas Caughel, Lead Producer at Offerpop
Date: Tuesday, March 27th, 2012
For your convenience, we’ll present the webinar twice that day. Choose the session that’s best for you!
10:00 AM – 11:00 AM EDT (Register Here)
-or-
2:00 PM – 3:00 PM EDT (Register Here)
After registering, you’ll receive a confirmation email with information about joining the webinar. Space is limited, so reserve your spot now.
We’re looking forward to seeing you there!
Choosing Ru Paul’s All Stars with Fan Faves!
Offerpop is helping hit reality show Ru Paul’s Drag Race choose a cast for their all-star season. The show is asking fans to vote for their favorite past cast member via our Fan Faves app. Their top pick diva may just return for the all-star “battle royale.” http://on.fb.me/z7lnpL
This hotly debated campaign is getting lots of buzz — it’s already been featured on the Entertainment Weekly site. We can’t wait to see who wins!
Run March Madness Campaigns and Score Points with your Fans
Looking to leverage March Madness for your brand? Try these Offerpop campaign ideas to drive fan growth and engagement!
- Set up a series of Tug of Wars where fans vote for their picks to win each game.
- Run a Sign Up sweepstakes where fans enter to win branded, sports-themed packages.
- Do you have college-aged fans? Run a Sign Up campaign with the comments feature enabled, and encourage fans to share their favorite Game Day rituals.
- Consider a rivalry-inspired photo contest where fans submit pics in their Game Day gear.
- Offer an exclusive discount on your brand’s food and beverage items, to be used during the month of March.
- Drive fan growth with a Referral campaign that offers fans sweet prizes, like free meals at their favorite bar & grill.
- Set up Fan Faves campaigns with “position” categories, and load images of top NCAA players. Fans can pick their dream team!
- Ask March Madness trivia questions with a Quiz campaign.
Clothing at Tesco Photo Contest
Clothing at Tesco brand F&F is driving huge participation with this innovative Photo Contest. To enter, fans create an F&F look in the brand’s new virtual Fitting Room, and submit their creations via our Photo Contest app. Every day, a new winner receives a £50 F&F gift card. http://on.fb.me/AbLaKU
We’re loving this campaign because it combines e-commerce and fan engagement. By asking fans to choose and share F&F clothes, Clothing at Tesco is driving online sales. And by offering a daily prize, they’re ensuring fans keep coming back to interact with the brand. Very smart!
Leveraging Facebook’s Timeline for Brands for your Offerpop Campaigns
We’re really excited about Facebook’s new Timeline for Brand Pages, which began rolling out today. Here’s the scoop on how the changes will impact your marketing campaigns, and tips on how you can leverage the redesign for better fan engagement.
What’s New for Offerpop Apps on Facebook
- Your apps will now have greater visibility – appearing in the Views and Apps area at the top of your page, rather than the Tabs area that appears on the side today. Four are shown by default – visitors can see additional views and apps by clicking the drop-down arrow.
- Offerpop’s standard app icons appear as the default app images in your Views and Apps area. You can edit the image settings to upload custom app images. Standard app icons are visible below the larger app images when the user clicks the drop-down arrow.
- Apps themselves will now have wider dimensions – about 800 pixels. We’re rolling out an option across our platform that will allow you to adjust the size of your campaigns in just one click. We’re making it optional, so you can change over to Timeline whenever you’re ready. All campaigns will automatically transition in late March or early April, when Facebook updates all brand pages to Timeline.
- Pinning your campaigns: While it’s no longer possible to set default landing tabs, Timeline’s new pinning feature is a great opportunity for even better campaign positioning. With this feature, you can anchor the most important story to the top of your page for up to seven days. It’s perfect for promoting sweepstakes, contests, and promotions. Plus, it’s visible to both fans and non-fans.
- Two points about Fan-gating:
- Facebook plans to continue to support it. However, there’s currently a bug. Right now, when a non-fan “likes” you, they need to refresh their browser to view your campaign. We believe Facebook plans to fix this in the near future. For now, you can update your creative with instructions for non-fans to refresh after they ”like” your page.
- The position of the Like button has changed, so if your non-fan tab image contains an arrow pointing to the Like button, it will need to be updated.
A Quick Overview of Facebook Pages and Timeline for Brands
In addition, there will be changes across your brand page that will help you build a more visually arresting and engaging experience for fans:
- A cover photo: Create a giant banner that conveys what your brand’s all about. While your photo can’t contain explicit calls to action or Facebook features, it can be an opportunity to be creative and drive your visitors to interact with your brand.
- Timeline: You can now add milestones and choose to make some featured posts larger than others. This can help you promote your campaigns, and create a brand narrative to share with your fans.
- Admin panel: This new management tool appears at the top of your page and gives you access to Facebook’s Insights reporting dashboards, recent “Likes,” fan activities, and messages. You can also now accept direct messages from users, fostering better communication with your fans and customers.
For more info, check out https://www.facebook.com/about/pages.
We’ll keep you posted about the Offerpop app changes outlined above, and other features we’ll be rolling out to take advantage of these awesome new capabilities from Facebook. Stay tuned!
- The Offerpop Team
Announcing Full Translation Features for Facebook Apps
We’re excited to announce full translation features, now available across our Facebook platform! With full translation features, you can translate your campaign into any of 17 languages in just one click. For more info, check out our press release: http://bit.ly/ywhAvD
