Looking to beef up your Twitter news feed with useful marketing tips? Look no further.
We’ve created a list of the most influential thinkers in social marketing. These leaders offer engaging, relevant insights that shape the way digital and social marketers strategize.
So set up another Twitter list, and start collecting pearls of wisdom from these social savvy marketers.
Follower Count: 169,700 followers
Credentials: Chief Content Officer of MarketingProfs, blogger, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
#whyfollow in 140: Ann is one of the leading minds in content marketing, and she curates awesome marketing case studies from across the web.
Sample Tweet: “Good content isn’t about storytelling, it’s about telling a true story well.”
Follower Count: 150,200 followers
Credentials: President of UnMarketing and author of UnMarketing: Stop Marketing. Start Engaging and The Book Of Business Awesome: How Engaging Your Customers And Employees Can Make Your Business Thrive
#whyfollow in 140: Scott has a no-BS, customer-first approach to marketing, and he believes that “QR Codes Kill Kittens.”
Sample Tweet: “Social media isn’t new. Us geeks have been social on forums, bulletin boards, etc. for decades. And still are.”
Follower Count: 160,200 followers
Credentials: Social media marketing strategist, blogger, speaker, and author of Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media
#whyfollow in 140: Jeff frequently shares great tactical advice from his blog, including posts on using Pinterest groups, how to video blog, etc.
Sample Tweet: “14 Tips To Source and Create Great Content For Social Media http://bit.ly/doR5cf”
Follower Count: 315,700 followers
Credentials: Social media consultant, travel and tech writer, frequent blogger for The Huffington Post
#whyfollow in 140: Ann is the go-to on Twitter for a jolt of inspiration – her feed features quotes from business leaders like Richard Branson and tips for building rapport with customers.
Sample Tweet: “Social media is all about collaborating. It’s true what they say: There’s no such thing as a free lunch! http://ow.ly/l2ohQ #sm #tips”
Follower Count: 276,600 followers
Credentials: Founder of Squidoo.com, speaker, blogger, and author of 12 bestselling books including Tribes and Permission Marketing
#whyfollow in 140: Seth tweets about many business and leadership topics, but his great advice about delighting customers with passion is particularly resonant for social marketers.
Sample Tweet: “The brand is a story. But it’s a story about you, not about the brand. http://bit.ly/177VXSZ”
Follower Count: 245,700 followers
Credentials: CEO and President of Human Business Works, speaker, and co-author of The Impact Equation
#whyfollow in 140: Chris shares all kinds of digital tips and trends. Plus, the man loves a good Vine.
Sample Tweet: “Compete against yourself. It feels better when you win.”
Follower Count: 182,000 followers
Credentials: Principal at Altimeter Group, media strategist, speaker, blogger, and author of The End of Business as Usual and Engage!
#whyfollow in 140: On Twitter, Brian sparks conversation about social customer service, retention strategies, viral content, and the future of marketing.
Sample Tweet: “If customer retention is the new acquisition, a shift in marketing+support is desperately needed http://bit.ly/15ytfzd”
Follower Count: 153,700 followers
Credentials: Branding and social media strategist, speaker, founder and CEO of Boom! Social, and author of The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest
#whyfollow in 140: Kim is a marketing powerhouse who gives entrepreneurs guidance about the power of social media to grow businesses and generate brand awareness.
Sample Tweet: “GIVE! Add your value to your social presence. It’s how others are attracted to you and what you offer the world! #smtip”
Follower Count: 447,400 followers
Credentials: Social media consultant and columnist for Social Media Week, Huffington Post, and Smedio.
#whyfollow in 140: Sean shares content about social media law, network demographics, and marketing strategies for entrepreneurs.
Sample Tweet: “5 Things Every Entrepreneur Should Know https://plus.google.com/104639046343531980960/posts/2yZQh7ZT7s4 … #googleplus #smb #in”
Follower Count: 131,000 followers
Credentials: Partner at Altimeter Group and well-known customer strategy analyst in Silicon Valley
#whyfollow in 140: Jeremiah is an authority on customer communication strategies, social media crisis communications, analytics, and the Collaborative Economy.
Sample Tweet: “My heartfelt letter to brands: I still love you, but I want an Open Relationship http://www.web-strategist.com/blog/2013/05/13/dear-brands-our-relationship-has-changed/…
David Meerman Scott
Follower Count: 86,300 followers
Credentials: Online marketing strategist, speaker, and best selling author of The New Rules of Marketing & PR and Newsjacking
#whyfollow in 140: David is known on Twitter for his authentic, conversational tone and his ideas about effective storytelling and real-time content marketing.
Sample Tweet: “Social networks are like massive focus groups with uninhibited potential customers offering up their thoughts for free.”
Follower Count: 80,100 followers
Credentials: Founder and President of Convince & Convert, speaker, digital marketing strategist, and author of Youtility: Why Smart Marketing Is about Help Not Hype and The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
#whyfollow in 140: Jay publishes engaging and thought-provoking content about social customer service, blogging techniques, and content marketing.
Sample Tweet: “How to Create a Social Media Strategy in 8 Steps http://www.convinceandconvert.com/social-media-strategy/create-tools-agnostic-social-media-strategy/ …”
Follower Count: 34,100 followers
Credentials: Social media strategist, trainer, speaker, founder of #Blogchat, and author of Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans
#whyfollow in 140: Mack is a marketing dynamo who tweets about social media stats, mobile trends, and blogger best practices.
Sample Tweet: “Oh and the biggest lesson from rock stars? They understand that THEIR FANS are the REAL rock stars ;) #mybookclub”
Follower Count: 29,700 followers
Credentials: Chief Content Officer and founder of the Content Marketing Institute, Chief Content Officer Magazine and Content Marketing World; speaker; writer and co-author of Managing Content Marketing and Get Content Get Customers
#whyfollow in 140: Joe is an authority on content marketing who tweets about topics like content strategy, engagement tactics, and storytelling.
Sample Tweet: “What is Quality Content and How to Help Your Clients Create It http://contentmarketinginstitute.com/2013/04/quality-content-help-clients-create/ … via @CMIContent #cmi”
Follower Count: 4,600 followers
Credentials: Marketing professor at The Wharton School of the University of Pennsylvania, speaker, consultant, and author of Contagious: Why Things Catch On
#whyfollow in 140: Jonah is a thought leader who sparks conversation about word-of-mouth marketing, viral content, internet memes, and advertising trends.
Sample Tweet: “The Science Behind Word of Mouth http://bit.ly/10nrQTk”
Follower Count: 224,200 followers
Credentials: Host of #SmallBizChat, co-author of Become Your Own Boss in 12 Months, speaker, and small business coach
#whyfollow in 140: Melinda is a seasoned entrepreneur and small business startup expert who tweets about social media marketing and content development.
Sample Tweet: “5 Secrets for Growing Your Business Smarter and Faster http://bit.ly/Z3u1dU”
Who are your favorite marketing influencers? Tweet us at @offerpop and let us know.
*follower counts as of June 4, 2013